Web Success is the Internet Marketing, Web Promotion and SEO division of Buyers' Group, hand in hand with BG Design and Client Internet Marketing Managers to provide effective integrated Web Site promotion and advertising. We also develop and encourage Web Business Standards and perform website critiques.

Our priorities are effective, efficient design for maintainability to save you money long term for web success. We are USA based with All-American workers. We answer the phone.

We help you plan, design and effectively integrate your strategy with web site design and content, aiding in content and ad copy writing using web site critiques. We help find and exploit gaps and weaknesses in web competition.

Unique Combination of Skills:

BG Design and Web-Success' unique combination of unique experience, training and knowledge of business, advertising, promotion, web design, technical requirements, programming, standards and strategy improvement is unsurpassed. Although we are not the cheapest, we are affordable and competitive and actually less expensive long term by focusing on avoiding mis-steps and pitfalls of internet marketing and web site management.

Other SEO Service Dangers:

First, you should read about SEO Service Scams and Dangers, a helpful information page. Beware of many scams and hazards of using most other SEO companies.

Any company who hires independent or off-shore SEO or Search Engine Optimization specialists who are not associated with a professional web design and maintenance company-- is asking for trouble and code degeneration problems. All updates of code must be WC3 Web Standards compliant and be approved by a professional web designer, and be retained backups for version control maintained.

Any uncoordinated approach to keyword and keyword phrase development and placement can damage the website and the entire web marketing strategy and ignores proper phased change ad copy and content testing. Most SEO companies are clueless about important browser compatibility issues, version and copyright control and backups, code integrity management (security issues and hacker detection). and even more clueless about web site promotion and internet strategy and design integration. We are near 2014. The internet is a changing complex technical competitive environment. Ignorance and poor management can destroy your web business. The times for amateurs and piecemeal methods is gone.

Any real direct marketing expert will tell you that you must systematically plan, design, write content and keywords, get the search engines' analysis of how rich and authoritative the content is, and test how viewers react to changes, testing versions, hooks and gateways to avoid wasting precious marketing resources. Targeting, screening and qualifying prospects by designing and testing ad copy and content, along with modern graphics and visual appeal and excellent positioning---is critical to long term web success.

Only Web-Success and BG Design can efficiently bring you this level of service. We are responsive and thorough to aid your success while saving you money. We work for you the way we would want to be helped. Your success is our success.

Getting Acquainted - Trying us out:

Even though we prefer to eventually be able to coordinate with the web design department or company you use, we're not asking you to turn over all your web design business to BG design, nor all your strategy development or other such major decision. Even if you would, we suggest some period of getting acquainted and seeing how compatible we really are. And we expect you to do the prudent business practice of keeping some alternatives to us in mind, regardless.

See: Simple SEO Keyword and Search Terms Services below. (But please read on if you intend to build a larger growth business)

Successful Growth Business Relationships:

For longer term or major work, we are selective. There are many companies with management neither ready nor willing to study and do things right, and sometimes succeed by luck in spite of themselves. We don't work with such companies on major projects. We don't believe in luck. We either have your general support, cooperation and effort to know business, along with our careful listening to where you want to go, or we do not even wish to waste your time or ours. We know that a few very successful clients who appreciate what we do is all we need to be very successful ourselves.

That does not mean we intend to tell you what to do. We appraise you and suggest, but you know your business better than we do. You make all the decisions and when you give us discretion, you know you get our genuine effort to help you to the best of our abilities. Nobody knows everything about the many factors and nuances and the fickleness of the marketplace, but we know how to methodically discover what works best. We are scientific about business. If you don't have the patience for that, and the ability to communicate and develop good plans and to listen to our suggestions and implement some, then we are not the web marketing consultants and web designers for you. We approach this like a true partnership with everyone pulling and cooperating for results.

We first suggest you look over some of the tips, guides and articles we have which might be relevant to your business. We then need to know where your business is and would like to go as to niches, positioning and geography and image. We need to know whether you are knowledgeable of and appreciate the key importance business strategy and how resources and market goals must be planned, balanced and budgeted properly.

It doesn't matter whether you are a start-up new business, in development, expansion, growth or mature stage. What we need to know is whether your goals, abilities and knowledge match your resources and the market.

For example, we often get requests from people who are just starting a business but have no real clue about the differences between static HTML sites and script generated sites, how the pages and images are built or modified and the huge differences in costs to modify complex database and file driven sites versus HTML pages. Modifications should be planned before the site is designed and built or scripts acquired and customized. You don't get a site that looks and functions like Ebay for $2000. They spent millions and millions and have huge support staff.

You must learn and listen to balance your goals with your budget. We're not nosey about your plans and budget just to know if we can get paid. It is more about whether you are doomed by ignorance and incongruent resources versus goals. It's like marriage. We want to know if we really have a future together. And yes, we can often build and promote some great websites to do what you want to do without spending tens of thousands of dollars.

But keep in mind, the days of a new website getting organic ranking without spending a fair amount (at least $2000 to $4000 on advertising and marketing are pretty much past, depending on what niches you may seek. If you don't go "head on" in major categories on major search engines like Google and Bing, then you still have to fragment your efforts among more smaller categories and search terms.

Getting Started with Simple SEO Services - Keyword and Search Terms:

All that being said, let's get started on something to build your confidence and get something done, now. As we said above, we're not asking you to turn over all your web design business to BG design, nor all your strategy development or other such major decision. Let's get to know each other. We will keep information about your strategy and finances (budgeting) confidential within our operations.

Most likely you came here to consider SEO or web site promotion services, and you need a few enhancements to your limping web site. That we can do at reasonable cost, and without a long agreement. We would prefer to coordinate any changes to content with your web developer or web master to be sure the central point of files integrity and backup is maintained.

We prefer to start with a questionnaire and your reading up on our methods and priorities and standards for a web site. Our first questions relate to what you want from your website most, and your immediate plans and strategies. We will study your website, and do a preliminary study your web competition. You explain your main goals and budgeting. If you commit to spend over $100 with us, we will do a brief two to three page web site critique.

A web site critique is important because no matter how much you spend to promote and to add a few keyword search terms, your site can not be successful if it fails some basic principles. Most of our critique is about first impressions, appearance and whether the site generates interest, comfort, ease of use and has real selling appeal. You can get all kinds of traffic, but whether the web site visitors like your site and buy is more important. That is all about how your products and company are perceived. That precedes a shotgun approach to spending on SEO services and advertising.

If you want to get started in such a simple first SEO service approach, we can probably help you some for about 10 hours of our SEO Services at $45 per hour, or about $450 (plus whatever you plan to spend on advertising). This figure will vary by your goals and your level of progress so far, and by your web site complexity and size. It includes mostly research as to where to most effectively spend search engine PPC pay for placement and what words and phrases to try.

Such SEO Service cost above does not include the approximate ten minutes per page to install keywords and search terms and any minor content wording changes we suggest to better match the search words and competition gaps.

Standards are important. You will see how important it is to keep your web site looking good and functioning with the popular other browsers like Chrome (Google), Firefox and ____. Server and Browsers and HTML versions compatibility is becoming a major problem for businesses, and many aren't even aware people see their site as broken and misaligned, looking very unprofessional, like a sloppy business. Ever go to a restaurant and turn away because something "doesn't look right". Web site failures work the same way.

More important is how you intend to compete in this growingly competitive internet. Pay per click search engine bidding is becoming very expensive, but still is the most effective if used properly. Expect to pay $.60 to $10 per click for many categories of keywords. That is where we come in. We work with your web designer or our BG Design division to also design for inherent organic ranking which will eventually propagate if you also used paid promotion, advertising and PPC .

But you need realize that proper methods of testing versions to improve web site and content1, testing appeals and hooks and ad copy can get expensive. You probably have to do much of that yourself, by a part time intelligent staff person with our assistance, unless you have a stronger budget. We may get lucky, but usually you will have about 4 or 5 stages and versions of a web site over about two years before you really break through to the most efficient use of your funds. Hopefully by then you have a service or product that begins to partly sell itself and by organic propagation. Some of our clients have succeeded and survived the economic downturn by our planning for organic placement to supplement paid search engine placement.

NOTE how we used the content words "to improve web site" rather than "of an improved" web site? That is the kind of critical wording that grows your organic ranking and helps your paid promotion at the same time. "improve web site" is part of both BG Design and Web-success promotion key wording which must match content to ever get top center position. Only experts will get you there while keeping content interesting and readable.

Understand that early stage companies, like startups, typically spend large percentages of their budgets on marketing in the first two to three years, on the order of 10 to 30% or more. If you want to sell $100,000 of products or services in the second year, you likely will spend $20,000 in the first year and $15,000 in the second year (in this economic environment). That varies greatly by the product and demand.

For existing business with websites, we do web site critiques. We also do business strategy critiques. These range from very inexpensive preliminary to reasonably priced advanced critiques and audits of internet and business strategy.

PPC Search Engine Ad Copy Writing Service:

Any SEO company who does not write content and keywords for readability as well as for advertising copy is not the best SEO service. Advertising copy, keywords, key word phrases and content go hand in hand. This is why we urge coordination and integration of the entire process of strategy, design, maintenance, testing and promotion.

We do Ad Copy writing for SEO and Search Engine Placement on the major search engines. We have studied and gained long experience in ad copy writing and learned the limitations and technical limits of effective search engine utilization.

We know what buyers and prospects are looking for and what moves them to click and buy.

Most important, what most SEO and marketing companies will not tell you is that click traffic is not what matters. A smart business wants buyers, not just more clicks. They want "conversions". The main goal of the ad copy writer is to target, to interest and to screen. We could get you all kinds of clicks, but that what you don't want, unqualified clickers who click out of curiosity !! No, you want BUYERS. (Our parent company is Buyers' Group, not Clickers' Group).

Avoid SEO Services who merely promise you more clicks or more traffic. If they are not talking screening and qualifying buyers, beware. Likewise avoid Ad Copywriting Services who don't talk about conversion factor and screening as much as other factors.

Our Ad copy writers are sensitive also to fund raising and public relations and non-profit types of organizations as to emphasize the unique appeals to gain funds and contributions and new contributors. But some screening is still necessary.

Finally, all the above doesn't matter if the ad copy writer isn't very good at thinking and creativity and with words and parts of the ad. That requires ad copy writing knowledge which must come from study of advertising as well as experience. The fact is that most ad copy is not very good. Minor changes make huge differences in interest and sales.

To utilize our expert ad and promotion copy writing along with web site content suggestions, we charge $35 per hour for a Senior Copy Writer. The typical perusal of your site and communication and study of your goals is about 2 to 3 hours initial set up and about 3 hours writing drafts to arrive at 2 to 3 ads to test. After that there is no Ad Copy Initial Set-up.

You basically pay for the time spent, whether one ad is produced or 3 ads in 3 hours. Creativity is not turned on like a faucet. Sometimes it flows fast, sometimes slow. You agree that you pay for the time regardless. If we have a real "block", we will give you a break at our sole discretion.

We will suggest and urge that you utilize our PPC or other paid Ad Campaign and Bidding Management, or that you allow us to coordinated and recommend approaches to your campaigns which are integral to a proper ad and copy testing procedure. We urge you run your web marketing much like a classical direct marketing company campaign. Test similar ads. Vary one line of an ad and compare results. Test very different ads. Compare.

Advertising Campaign and PPC Search Engine Bid Management:

We do Ad campaign management and PPC Bidding Management on Google, Bing and Yahoo.

Our expert Pay per click Campaign and Bid Management Services are unique. We don't necessarily do what Google and Bing want you to do, because their main goals are to make money off of you. We believe it can sometimes be a conflict of interest for Google's customer service sales representatives to advise how to spend your ad and PPC dollars. We have observed advice that sometimes seems counter to what we believe is more cost effective, or what you might call truth in part.

Most Google experts are not trained to focus on screening prospects nor cutting unproductive exposure to less than prime prospects. Microsoft's Bing operates similarly.

If you don't have a true expert in-house who does this work often with all the factors that Buyers' Group BG Design and Web-Success divisions alert you to, then you may not be as effective and efficient as you could be. If you have or want a $20 million in sales per year company, you could waste $10,000 per month in advertising costs if you don't do this right when you get going.

We can help young small businesses get started properly for as little as $240 per month in campaign and bid management services once we get past the first month or two.

Ad campaign management entails more than selecting keywords, carefully bidding and testing them. Campaign management requires direct marketing and targeting knowledge and a comprehensive view of content in relation to how search engines rate web sites. A campaign does not stand alone. It drives the ad copy writing and site content to be tested. It must reflect detailed research into where the gaps are in the internet market and existing category ads.

The campaign is tied to testing ads which are similar, and those very different in phases of site content updates, in a methodical manner within budget and strategy plans, with the very important "converions" factor as a key index. Our experts typically run 2 or more campaigns each with 2 to 4 ads at one time, testing at least two "tracks" in parallel. This should be planned and coordinated with the ad copy writer and web site designer and content writer within the business's web marketing strategies.

Bid management is a whole other critical function that can save you money while maintaining effectiveness. Buyers' Group and Web-Success methods are proprietary as to how we reduce overall PPC click costs and spending. Part of our trade secret relates to optimization of bid versus category and by PPC screening methods. Sometimes position 5 is good enough; sometimes you need to be top center.

Top center on Google can not be gained only by bidding. It entails additional factors which only Web-Success can help you earn while saving you money overall.

But we also can save you money with a simple ad campaign or bidding management service. We charge $40 per hour for such service and typically can set up and manage one campaign with one or two ads and about 20 keyword phrases each for about 3 to 4 hours per week. ($120 to $160 per week). Typically the first week or two will be a little higher falling to a low of about 2 to 3 hours per week per campaign of such size. This assumes you provide all the details and answers we seek timely early in the process and are available and cooperative in providing needed information. These are costs for our service and does not include Google or Bing ad costs which we try to hold down within your budget. (But it may vary outside a small amount rarely).

Depending on the categories and size of your business and competition, you can expect at least about $50 per week additional for bids, and more likely $100 to $300 per week if you are in a competitive area in a broad market or geographic area. Costs are higher early in the testing program and business start up, unless you grow and intend to compete and grow big.

A campaign should usually run about three months, but can be as little as one month, but without the tweaking needed to learn more in a proper test. If we run two or three campaigns at once of a similar size, our time will not drop much, but a little per campaign due to our familiarity and frequent access of all your bidding and campaign information. What we learn on one campaign versus others may cause us to suggest ending one early (like a bad clinical pharmaceutical or medical trial).

We can do very good copy testing and keyword and bid management in a moderate campaign of two sub-campaigns for about $220 per week. If you add to that the PPC bid costs of say $150 per week, you are looking at a total of around $1500 per month. If we have successful tests and few changes thereafter, the costs could go down considerably with us only examining and changing or updating your campaign one week per month for a total of about $850 per month ($240 to us), including Bid costs assuming your ad spending stays $150 per week.

By the fifth to seventh month, you may be able to manage most of your bidding yourself if you do not continue testing and if you hit on the right methods in the first 4 months. The bid and PPC competition changes however, so each year expect to have to update and improve your bidding and content and ad copy.

Larger companies with larger goals should realize that the above are the absolute minimums typically required. A $20 million sales company should probably be spending about 1% per year depending on competition and breadth of market. That would be about $16,700 per month for ads, PPC and campaign management, with about 15% to 20% of that included for keyword and bid management and copy and ad copy writing for updates and a fresh look and competitiveness.

SMALL BUSINESS - START UP BUSINESS NOTE: If you are a small business, understand that these are the competition you can be bidding against. Big businesses, such as in technical services and programming expect to pay up to $15 per click. The only way to compete is to get expert help and realize that advertising should be about 3 to 5% of sales, or more. To sell $10,000 per month, you have to spend about $300 to $500 on advertising, AFTER you get the business running after a year or two; much more during start up.

Web Success Content Writing:

Many companies do not have the expertise to balance all the many factors above and explained throughout our Web Success web site and that of BG Design for balancing technical, search engine and human readability at appropriate target audience reading levels and demographics.

Buyers' Group personnel are not only technical and business knowledgeable, but did well in english and composition (making A's in a 4 year university) while mastering technical subjects and technical writing. Ad to that our abilities in ad copy writing worked into your site content, and you have unique skills you can't buy anywhere else.

Also, we know many subjects and have studied business, law, technology, psychology, science and have some knowledge of literature. We are comfortable writing on college academic levels all the way down almost to street talk level for different audiences and subjects. We know what is relevant and what people like to read. Authoritative original content is important to search engine ranking and you can't get to top center without it.

More important, you need to hear from your content writer when you may be entering dangerous legal areas where you should either review your operation or statements or get a lawyer to vet your web site and write disclaimers. Most business owners are clueless as to potential liabilities, fiduciary duties, fair trade practices, privacy act and credit requirements. Criminal penalties are stiff for areas of some publishing and improper trade practices or false promises or non-disclosure of material matters. Web Success can not give legal advice, but we can suggest and educate you or urge you to research about some areas where you definitely should seek legal advice.

Finally, you either can either quickly write with proper grammar with a flair and be interesting and appropriate for your audience, .... or not.

Content Critiques:

At the very least, let us critique your writing as part of our content writing service at our same rate of $40 per hour. One half to one hour may be all you need to fix some major faux paux

Web Site Critiques:

These vary according to your needs, from preliminary as described above, at half off ---for only $67.50 introductory price includes about two hours of analysis and write up of 2 to 4 pages. When you buy over $100 in services from either of our companies, you can receive that preliminary critique for FREE.

We offer various levels of critique, and of different aspects of your web operations and marketing.

Web Standard2020 Standards Audit and Analysis:

We also offer web critiques with Web Standards2020 standards review and ratings. This proprietary audit and analysis is for serious businesses who want to do things right, and who have reasonable budgets to do so. These can be done in parts as needed and as priority, which we recommend.

Web Marketing Consulting:

Web marketing consulting is where we really shine. This entails much of the above critique along with analysis of the business and web strategy compared to the current internet marketplace web competition. It would be ideal to buy this consulting early in your business, or at a point you are just entering or revising your internet marketing strategy.

This high to mid level strategy development or review is oriented to middle and upper management and/or executive liaison to internet and web services department or IT department oversight of implementation of the web portion of marketing strategy. Only management can decide the extent of web emphasis in a marketing plan. That decision should be on-going, subject to intelligence gathering observing the marketplace and advertiser competition.

This can not be static, but reviewed at least every two years in depth. By the time a larger company begins to implement the final stages of campaign design and positioning and image and content, usually two years is about over. A smart company will know this and top management executives will know and realize that the internet market place and competitors change quickly, as do costs. Bid costs change quickly nowadays, mostly upward. This is not a game for amateurs or even novices any more like it might have been in 2002.

Come to us for reasonable cost web marketing consulting and strategy development and implementation assistance for only $45 per hour. You can't find better advice and assistance for twice that price. Let us help you stay ahead of the pack and comprehensively approach this complex area. Your IT department and internal web support people will appreciate us when they can depend on plans and assistance that makes the difference and makes you money.

Turn Key Web Marketing Management:

Come to us at Web Success and BG Design for your entire web marketing planning and implementation under our "Turn Key Web-Success Program". We will give you estimates which we normally stay within for Web Projects to manage all your primary web marketing needs, from helping be sure your Web Marketing Strategy accounts for the real world as compared to your Business Strategy and general Marketing Strategy.

We will interface with your strategy executives to refine that portion and get you on an effective efficient program of cyclical improvements and web site integrity and phases management coordinated with your budget and your people. We will emphasize scientific content and ad copy testing and web site content improvement. You will provide information about your business and proof and double check and make suggestions and improvements to what we plan and design.

We will manage your campaigns and bidding for PPC placement and/or suggest cost effective alternatives. We can either write your content and copy, or part of it as you see fit. Your ad copy writer may be better suited and we can follow suit to get those ads out and working with your strategy within the budgets you realistically set.

Let's go over how we can offload your business staff and costs and put experts on the job tomorrow.

We are serious about helping you succeed, now. Give us a call, or use our Quick Contact form above.