How to Get traffic Fast
Getting Started with Pay-Per-Click
Manage your Google Adwords Campaign
Guide to Google Adwords Campaigns

Sales start with traffic.
Do you need qualified website traffic now?

Google Pay-Per-Click Advertising can help,

IF you do it correctly by our "campaigns" approach.+


Need More Sales? Promoting your site??
Google Adwords Pay Per Click advertising can bring immediate traffic to your website.

This page gives you THE BASICS to get started, using your Google Account and
Google's actual secure Log In page:

Google Adwordstn Log In ---- for Google PPC Advertisers

Above is Google.com's sign-in directly to
Google's Adwords Secure Encrypted data Interface

Google and Adwords are trademarks of Google Inc.
Buyers Group and Web-Success are not affiliated with Google.


Why Google Adwords?

People who search for a keyword term are already pre-qualified. They took time and effort to key in search terms. They are interested. They are a better target than casual viewers in similar topics in Adwords "content network". That is why we usually recommend using only the Adword "search network" in the settings page where you set up campaigns.

Google is pretty much "the only game in town" for internet search. Bing is second and all others are distant thirds. Most people only view the first and second page returned, and most look at the first five to eight listings only on the first page.
+ NOTE: Results are NOT GUARANTEED. These are only suggestions, educational and opinion---NOT advice. Do your own due diligence. Any use by you of this website signifies your agreement to hold the owner of such site harmless and that you assume all responsibilities for your marketing and promotion; Such activities are filled with dangers and risks which this website attempts to warn in part, as no website can possibly direct your marketing, which MUST be aided by professionals.

Fast, relatively easy website traffic:

Adwords is one of the few ways that Google allows as "legitimate" to quickly get more traffic through Google. Adwords is a legitimate way to "buy traffic". No longer can you "buy links" unless the links are done in special ways on quality and related sites that might or might not allow you. Listings on high quality directories with traffic are a good secondary alternative.

So Adwords is one of the few ways to get immediate traffic to your website. The real advantage over most advertising is not just paying for often useless "impressions". You pay for clicks of persons interested in your product. Your ad must be "relevant" to your page and the keywords (search terms) you choose.

How Google Adwords helps you Get More Sales:

Adwords get you more immediate sales not only by more traffic, but, if done right (our way & Google's way) it can help you greatly improve your business, your marketing and strategies. To us, this is way more important-saving time and money and succeeding because: Wasting two years on the wrong approach is extremely expensive!! It's downright depressing!

Adwords PPC helps you test appeals and ad copy before planning larger ad campaigns, no matter where even if elsewhere. You can use Adwords inexpensively to pre-screen prospects and develop appeals that both pull and screen, which reduces your cost per sale conversions.

Testing keywords and appeals is the necessary market research on appeals and competition that makes all the difference in business success and profits: It improves your strategy. Pay per click testing helps refine your marketing strategy and and product features or direction. It helps you differentiate, even if your product is similar to larger competitors. The results of testing tell you what really moves people to click and buy-what really appeals. Advertising and ad copy writing is NOT something you just play at. Experts know that ONLY testing can find the right headlines, copy and appeals.

How to Do Testing, Campaigns and Save Money with Adwords:

Below we show you how to bid for Adwords keyword phrases, but first you have to plan a little and be sure your website is ready and related to the "campaigns" you will set up.

You have to well-manage and budget for Google Pay-per-click advertising (PPC) to be cost effective. The time investment is about a fourth of what good organic ranking requires, but Adwords is more predictable. You WILL immediately show up on Google's first page if you pay enough (often $2-3 per click). But historically companies have often paid over $10-20 for a "sales lead", so $3 per click/lead is probably reasonable if your product is unique and in demand and your ads well-worded and your website clear and well-designed.

We show you how to save money on Google Adwords, with various methods, all tested and scientifically derived.

To place an ad, advertise and promote your website properly with Google Adwords, you need to also improve the quality and relevance of your web pages, so your landing page words more closely match the keywords you select for your ad campaign, known as "relevance". If your "quality" (how specific-not general) and "relevance" are NOT high, your ad may never appear on Google's sponsored links listings, even if you raise your bid.

Do not attempt Pay Per Click advertising without reading at least half of this website, especially WARNING: Start off slowly. Limit to one day at a time with a low budget, to learn.

Here is one of Google's guides to how to run your Google Adwords campaigns:

Google 's Tips for Success

An even better explanation of how to place an Adwords properly is in Google's support help page:

Understanding Landing Page Experience

Basics for Adwords Beginners

Some of the most basic Adwords tips and guidelines you must know (and use at your own discretion) are:
  • Organize your website around target customer needs and matching product features;
  • Use landing pages and page Sections: Create sections and landing pages centered on type of customer or prospect and the questions and search terms they will ask/use, Use Headlines font or Bold for each;
  • Be sure your landing page or section has relevant words: Write for site visitors but include words releveant to your ads.
  • Use headlines, headings and bold for main sections of pages.
  • Use Ad testing and appeals to help improve and organize your site, and your strategy;
  • Set your budget low and campaign ending date early: So you don't blow your budget before small careful testing. Keep track of dates;
  • Use mainly the Search Network: Probably ignore or not use the Display network and use the Search network judiciously, unless you have a big budget and want more image, brand and presence advertising;
  • Keywords: Use at least 2 and usually 3-word search terms (rarely use 4 words);
  • Set up Campaigns and adgroups logically based on target audience needs and landing pages or sections of pages;
  • Adwords Keyword Tools: Use Googles Adwords campaign management tools to find keyword and adgroup suggestions;
  • Test different ads: The pulling ability of ad copy, headlines and appeals varies tremendously with small changes, so test at least 2 or 3 ads per ad group, at a time;
  • Qualify and screen in the ads: Screen the prospects early to save on click costs-add pricing or details to discourage "lookers" and competitors.
  • Track your results and changes: Keep charts or a spread sheet of your history of testing;
  • Carefully use negative keywords: To omit clicks from keywords that can not apply to most of your terms.

First Set up Adwords Settings:

Adwords Settings Page: Start with the settings page.

  • Choose the Search Network (skip display network) and all options, not standard.
  • Set the date to end campaign about 2 or 3 days out.
  • Set default bid to your best guess, likely .30 to 1.50.
  • Set maximum budget to about $10 per day for starters.
  • You can set fine settings like scheduling and bid adjustments within schedule later.

Avoid Tricks to Manipulate or "Game" Google, such as Link Exchanges

Don't write for search engines, but when readable, do use relevant search terms. Don't overuse terms.

Google will penalize many of the recent tricks to try to get on the first page by natural organic ranking and "inbound links". Even some of the best SEO organic search methods don't work for most good smaller businesses because their websites do not have well-designed landing pages nor can they afford thousands of dollars and tons of hours building content and better websites.

Google gives those good companies other ways to "get to the top" of the first two pages: Google Adwords. These are usually text ads with headlines, much like a classified ad. "Extensions" can also add details about your company, such as phone or sub-pages of the website.

Techniques for Bidding in Light of Competition

Learning to Bid - PPC bids pricing:

Don't believe Google's "Minimum bid for First Page" message next to your keywords. We have found that anywhere from 50% to 80% can get you on the first page.

Learn to set typical default bid around half what your average more popular keywords will be. Try out different words by kicking up the bid until you get good showing, and give those a few days to see what works. Gradually drop them back down a little to see where the cut off is.

Study competitor's bidding, as below.

Use search terms more closely matching your page. Bid more for those and those most closely related to what you do or some unique aspect of what you do, or how. Distinguish yourself by customer target segment you best serve.

Try to bid to rank at least #3 on the side bar, or higher into the top 3 top center of Google's pages. That would be position 5.8 or lesss.

Area - Location to Bid Adwords

Use location targeting to reduce costs and improve click quality:

Local: If you are local with few competitors, you are in luck. Simply set up Adwords to show-display only in certain zip codes or radius from your business, such as 20 miles. You can actually pick a center and make 2 or 3 or more radius-regions over-lapping, if you wish to offset to more favorable areas around you.

If you have several competitors locally, use the Google keywords diagnostics tool and enter various points out around you to see what shows at those locations,using keyword diagnostics. If your competitor is in only some of those, you might go into other areas.

If your competitor is several places and weak, you might develop a secondary tactic to increase his bid rates in some areas less likely to be your prime targets, to raise costs to break your competitor's funds, that is their ability to advertise. That would be by bidding right at or slightly above their bid point and seeing if they will increase their bid. Then each week or two, go up a tiny bit, maybe 0.10 per click. If they raise above your bid twice, wait a couple weeks then inch up again. Then start scheduling your showings for mainly in the morning, afternoon at 4-5pm and evening and noon, when they may check to see their position. The rest of the time, have your bids lowered about 10% (see adjust bids withing scheduling). The goal is to force them up as high as they will go, then back away for a while by about 10%, and at the same time focus on other areas where you know prospects are better or closer for you, staying at or above most competitors.

Another tactic not regarding competitors much is to simply focus on a smaller area, like within 10 miles instead of 20. More people in that distance will likely shop with you. If you are a store, actually 5 miles is your prime ad radius.

Regional: For regional, such as most of a state or a few states, you have more options for finding where competitors are stronger and then adverising more elsewhere. It is unlikely you will put a large competitor out of business or from bidding, so your focus is to be somewhere else as possible. Not showing up a lot of the time and then heavy other times. This all depends on number of competitors bidding.

National: An online national retailer or distributor is basically in trouble if you do not have a unique product, can not afford a wonderful website with a great degree of brand identity and differentiation that people think about and search for. Your only cost saving tactic is to go for more unique keyword phrases better matched to your landing pages, by product, for example. You may also use your website more as an adjunct to your main selling by humans.

As elsewhere in these pages, you build ad copy content wording around target customer segments, their words, how they think, where they hang out, what they do and look for.

Adwords Advertising Campaigns:

Campaigns are the key to making Adwords work, and are how you do testing, refining and improving your website and marketing strategy. Plan campaigns around a few primary related keywords, then add variations to those in "Add Keywords" under "Ad Groups".

An Ad Group is simply a particular test and finer targeting within a campaign. Remember, all of this and the website is written to target prospect segments, each with their own needs. You can also use Adwords Tools to find keyword suggestions based on main keywords you supply. The Adwords tool will additionally use your website for ideas to better match to your base keyword.

Measuring Results:

Much like we do, Google recommends measuring results of testing and campaigns. For a small campaign and low budgets (low risk), it may not be possible to do all the things that Google recommends, such as site analytics and conversion measuring. But you should know the basics and at least measure how each tactic and ad copy you use "pulls" (the direct marketing term in testing appeals). Here are some of Google's tips to measuring Adwords campaign results. Note the other tips on setting up Adwords,then managing Adwords ads, and improving results of Adwords at the top of that Adwords management page

Tags-Topics of this site are: web site planning and promotion, advertising, advertiser, PPC Google log in, search engine, SEO, web site promotion, search advertising, Pay per click, PPC, Google, Adwords, keywords, bidding, Google.com, Google Search, Bing Search, Search Engine, Search engine advertising, Google advertising, internet advertising, web promotion, internet ad agency, web marketing, internet marketing, ad copy writing.

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*Google and Adwords are registered trademarks of Google Inc.
Advertiser service by Buyers' Group --not associated with Google.

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